In 2012 is created SFD Atelier, official licensee of the MLB on all the countries of Europe and the Middle East. SFD Atelier proposes a collection entirely drawn by the designers of Sport Finance, taking inspiration from the codes of the American sport and the weight of the sneaker.
In 2017, Sport Fashion Licensing acquires the Asterix license and offers various product ranges for young and old (apparel, slippers). These derived products, distributed in supermarkets, take up the universe and the cult characters of the comic strip.
Since July 1, 2018, the Canterbury brand is the official supplier of Union Bordeaux Bègles. This contract includes the management of the club's distribution channels (e-shop, stadium and city centre stores) but also the product development of the white brand through all networks.